Locavore is another of those trendy new words that have evolved during the present downturn of the economy. Locavore was even named by the New Oxford Dictionary as the 2008 Word of the Year! Loca comes from the first part of the word local and vore from herbivore and carnivore (and omnivore). So, locavore means a person who consumes food or other products from a local source. The word has found its way into our use because we are being encouraged to maximize local resources. When we buy locally produced foods, products and services, the money stays in the community. Locally may be San Mateo County or the state of California. Have you noticed lately that much of our produce boasts a sticker "Grown in California"? By circulating our money locally, we support each other and a number of small businesses and we help each by stimulating the local economy.
Mr. Ed and his wife didn't realize the significance of this trend originally, but recently while enjoying dinner at a local restaurant their host explained that the restaurant was a "locavore." For example, the Old Fashioned cocktail before dinner sported a locally grown peach slice and bing cherry rather than the traditional orange and maraschino cherry. Small change, but it kept even garnishes in the cocktails local! The fish came from Princeton by the Sea and the lamb from a ranch on the Coast. It was a delightful meal and caused us to think about the wider implications of consciously being a locavore.
Wegman's Nursery has been a locavore since its beginning almost 50 years ago. We have always searched for the best growers in the immediate area. Most of our stock comes from about a 100 mile radius of the nursery. Wegman's believes not only in sustainability for the environment but also in the impact that dealing with local, small suppliers has on the overall economy. It also gives us the opportunity to stock harder to find varieties and obtain special orders quickly. The downside is that there are countless occasions when our employees are asked to explain why a cell pack of petunias or marigolds or whatever costs more than a similar product at a big box store.
The best response we've seen that speaks to being a locally owned and operated business which also uses local suppliers was printed in the April issue of Horticulture Magazine. We want to share with our readers the Question and Answer which they provided their readers:
Question: I’m not an expert gardener, and I recently attended a lecture by a noted speaker who spoke in derogatory terms about the plants available at the big box stores. I confess that I did not know anything about this. Why are these plants not as good?--S.V. Broken, Arrow, OK.
Answer: Truth be known, some very good nurseries grow plants for the big box stores, but buying from national chains can be a complicated issue, and bears examining.
These stores have a pay-by-scan policy where the grower is not paid for the plant until it sells, which often means the store suffers no loss if the plant dies from lack of water. This has led to many growers hiring field representatives to go into stores and care for their nursery stock. This keeps up the quality of the plants, but as it becomes more expensive for growers to serve the big stores, the temptation is to simplify the inventory to the most profitable. Already the big chains require that the growers deliver the plants in easy-to-handle racks, pre-fitted with labels and growing information, to put the onus on the grower and not the store.
While some of the chains have knowledgeable personnel that do the ordering and provide customer service, many do not. Plants may not be regionally appropriate, and you may not find anyone to answer your gardening questions.
Advantages to the big box stores include the long hours open for shopping, and the unquestioned plant guarantee. Most local garden centers have been forced to provide the same guarantee to stay in business, which is patently unfair, since in most cases the customers have taken the plant home and killed it. Big chains pass the loss on back to grower, so they are once again not accountable, while the local proprietor must eat the loss.
Besides, shouldn’t we apply the locavore concept to the plant industry as well as the food? We should hope that money spent locally stays in local circulation and the community will benefit. Besides, it’s usually the small, individually owned nursery that has the coolest, newest, weirdest plants, not just the most profitable. It’s up to gardeners to ensure that these places stay in business.
Wegman’s wants to thank Horticultural Magazine for saying it so well. While we can’t match the reduced prices of the big box stores our commitment to our customers has always been to provide value and quality along with superior customer service and professional expertise. So Wegman’s will continue to provide our community of gardeners with the coolest, newest, weirdest plants, not just the most profitable!
Thanks for supporting all of your locally owned and operated business and being a locavore!
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